How Can A Mobile App Benefit Your Business Idea?

We are hastily adopting digitization; everything around us is influenced or touched by technology. Digitization has made our lives more convenient. Everything is in your hands, from splurging to transferring money and accommodating oneself with easy traveling. For even a single task, we have become reliant on smart mobile devices that have become the optimum source of our entertainment. 

Why is it that we are becoming entirely reliant on mobile devices? 

Because of favorable apps, we cannot abandon our mobile devices for even an hour. Mobile applications give us quick and easy access to our everyday utilities, e.g., for commuting, we have taxi app solutions. For food, we have food app solutions. We have news or movie app solutions for entertainment and many more. 

Even start-ups know the merits of launching an app for their brand globally as the trend has shifted to mobile-first technology. Thus, commencing a business idea through an app will give you more chances of users. Here we will encourage you to begin your business with a mobile app. 

Mobile Apps: Future for Increasing Online Business Sales

These mobile devices’ core functionality runs many apps that serve nearly every imaginable purpose. Businesses offer a wide range of enticing offers of their products and services, which were earlier delivered through leaflets, printing advertisements, and other physical modes. Learning these attributes, you might be convinced to sell your products and services on a mobile app. 

Recognition of your brand 

The user will only connect to you if your app meets his needs without effort. 

Therefore, you must have an informative and unique featured app to gain a positive impression for your brand. To increase online Business sales in the future, mobile application development companies are helping small ventures build their business app. They help start-ups in leveling up their business through branding.

Ease of Accessibility for customers 

Since the mobile application is built for quick accessibility and customer satisfaction, the Enterprise mobility solution is widely in demand. A mobile application developer analyses the business goals to create an app for maximum utility and benefits for users and small ventures.

Building Loyal Customers

Gaining trust among app users is difficult, but when built will draw them back. To build one app, Mobile Application Development Services work on aligning business goals on an app. Building trust in the user to use the app and interact with it regularly is more important than just downloading it and not running it. Therefore, providing new updates and offers will help in building the engagement of the customer.

How can you attract more customers to grow your business with a mobile app?

Businesses hire a mobile app development company that helps them build an app showcasing their brand. Mobile application developers specialize in delivering UI and UX apps with an aesthetic landing page for high engagement. Also, they have profound knowledge in adding subsequent features to your app that will help attract more customers. Analyzing and keeping track of the usage of your app every day by users with their particular choice of features that constantly draws them towards your app.

To stay ahead of the competition, you must keep updating your app. Here is what you can add:

Captivating customers with incentives

An application that gives rewards for sharing or recommendations captivates users. The future of your business lies in the constant usage of your application. Therefore, rewards and incentives help build more loyal users.

Update with Push Notifications

You can update your client about a new product or upcoming offers through push notifications. You can ask for reviews and feedback from your users to gain their trust and improve in the areas needed to play long-term. 

Improving through Communication

Creating a community network will help users reach the company directly. They will be able to share their views & tips and also be able to ask for help through the mobile application. Knowing their issues related to the app will give you the scope to improve and generate more users.

Smooth and Straight Forward Process

An onboarding tutorial is the most effective step to using the app. This educational trip will give the user a clear view of each feature and navigation. With correct instructions and seamless application use, you can evade the chances of attrition.

Keeping track and records

For the success of any mobile application, any business needs to perceive the user’s choice. Owning a business also demands updates. With time, this helps bug fixing and seamless application use.

Free Subscription

To make a loyal customer, you should allow the user to explore your app. A free subscription or trial can help users generate interest in your app. This strategy helps users unwilling to pay for any app initially.

Adding creativity

You can add technology to your app, which makes it captivating. Likewise, Starbucks has given users their app named My Starbucks Barista App. This app has AI integrated into it, collecting data from your previous order. It suggests your order, and you can manually place it straight at your nearest Starbucks coffee store. This intelligent app tracks your current location, assists you to the nearest store, and gives you the current weather news.

Mobile Application Industry Statistics 

Since these service-based companies have generated revenue over time and will continue to retrieve more, we are sharing the mobile app industry growth over the years:

The mobile app market in 2015 generated revenue of USD 27.4 billion in American, Asian, and European countries. 

In 2016, it rose to $37 billion in American countries.

It is estimated that the graphs of the mobile application in Asian countries will follow an ascent to nearly $ 120 billion in 2019.

By 2020, the mobile app industry is expected to gallop to $189 billion in revenue annually.

Regarding the time spent, 43% of people prefer a gaming app.

26 % of people spend their time on social network apps, and 10 % on entertainment and utility apps.

The growing mobile app category in the coming year is Music, where 79% of users spend their time.

Followed by Health and fitness apps, Social networking apps, users spend 51 % and 49%, respectively.

Travel and Entertainment app users are comparatively lesser in percentage, 28 % and 22%.

Sports, Games, and news counterparts with 16%, 15%, and 14% app users.

Along with these mobile applications, incoming viruses have become a major concern. A robust security system is necessary to fight against these cybercrimes and sudden attacks. To acquire maximum conversions and revenue, smart ventures opt for mobile applications for their business.

Best practices to follow when building a mobile app for your business

An app is the true face of your brand which must be made to deliver in the right way. Identifying your target audience and analyzing their behavior towards your app will give a good ROI. You must also analyze if your app is meeting the user’s needs and improving their lives.

Building an app needs a lot of research, staying with the current trends, and using the right UI design for better UX. There are multiple development methods to build a mobile app and other factors to consider when building an app.

1. Choose a development method

Native

You can build your app with a Native platform, where the code is written for a specific platform and cannot be used on another. This platform is considered one of the most expensive approaches, but the entire app runs fluidly under this platform.

Hybrid

Due to the tedious work of writing code for each platform, cross-platform app development rose to share codes within platforms. Technologies like React Native, Xamarin & Native Script are used for this platform. Cross-platform is cost-effective as you can reuse code once made. 

Web

Apps designed for websites are known as web apps. Likewise, WhatsApp works on a mobile device as an app and a web app on a desktop. These apps are built on HTML5, CSS & JavaScript technologies that run on the user’s mobile browser. This approach is cost-effective and can be installed from a specific URL.

2. Pick your platform 

After choosing an app’s development method or approach, you must decide on the platform on which you will build your app. There are many platforms in the market, like – Windows, iOS, Android, Blackberry & others, but you will have to research your target audience’s preference of platform. Today’s population is either using iOS or Android, using a multi-platform developmental method would be a wise decision.  

3. Follow the app stores development guidelines

If you want your brand to get visible to the maximum, you must follow the guidelines of the app stores, which are the only sources for your apps to get to the users. You must test your app before sending it so it has no room for disapproval. Their guidelines follow a strict pattern that you must remember to get your app approval. They test if your app has any bugs in it or does it crash quickly. Offensive or disturbing content in your app is strictly disapproved, and you must provide complete and accurate information about your app (how it can improve users’ lives). Before app approval, the app stores ask for a demo account to check how the app will work with an enabled backend. 

4. Teamwork

It is an exceptional case for too many companies whose teams work harmoniously. Generally, the thought processes of designers and developers do not match, which is the key point to working on any project. Thus, for a successful project, the team members must coherently develop all their ideas, and their voices must be valued. Due to diverse ideas, there are chances of a conflict. Still, instead of restraining the idea of your team members completely, you can find a solution to serve everyone’s needs which will help you build a strong relationship with your team for efficient teamwork.

5. Continuous Integration 

Continuous Integration is the process of testing the code at each stage of the development of an app. This process is the most important approach to keep your app bugs or issues-free during the developmental phase. CI is an in-built method of testing that checks the features of an app, assuring a quality product for the user.

6. Build an app keeping analytics in mind 

Thinking of future perspectives, you must keep track of your app. You should know whether the user likes your app or how many users are using your app. Through various tools available, you can keep track of the users spending time on each app screen, the user installing your app for the first time, or reinstalling/uninstalling. You can analyze the channel through which the user reached your app – push notification, web browser ad, etc. You can also keep the analytics of the age group using your app and gender.

7. Business Process Optimization 

Just working the way you always did, doesn’t necessarily work all the time. With time, business needs changes to work more efficiently, faster, and safer. Companies use Business Process optimization to improve their products and services and put complex workflows into a visual format to help workflow more smartly and collaboratively. BPO evaluates the business processes to determine what’s working and what needs improvement to generate the desired results. 

In a Nutshell –

You can either drop the idea of building a mobile application or adapt it for future perspectives. Ensure not to overlook the app’s pitfalls, pre- and post-launch. Have a definitive strategy for your mobile application to meet the user’s needs. You can build loyal customers by rewarding them with referrals and other discounts. Engagement of the user over your mobile app helps foster your business, eliminating friction during usage and adding timely updates.